BMW Z4 - An Expression of Joy

The latest masterpiece from BMW, the all-new BMW Z4 Roadster, fuses the heritage, tradition, passion and brilliance of BMW into this iconic automobile.

Following the BMW Z4’s “An Expression of Joy” campaign, Artificial Life brings the BMW Z4 Roadster to the iPhone where players will be able to explore, customize, create and virtually drive this amazing vehicle in this highly entertaining game. Players will be able to view every aspect of the BMW Z4 in a highly detailed 3D model where they can configure it to their preferences. Players may “draw” using the wheels of their car by choosing different colors of paint so that their tire tracks create drawings as if creating brushstrokes on a canvas. Players will feel as if they are actually behind the wheel of a BMW, cruising and creating art in an expression of pure driving “joy”.